Koral’s first book titled “Power of a Common Man : Connecting with Consumers the SRK Way” is an academic take on the journey of Shah Rukh Khan through his fans/followers/consumers in the last 25 years and how the actor’s marketing genius intelligently & creatively binds them loyally ever after.
The book explains Consumer Behaviour (a specialisation subject under Marketing Management studies) with Shah Rukh Khan as a case study. The book is targeted at management students, cine-lovers and biz-enthusiasts.
The book has received massive appreciation from academicians and readers in Middle East, Europe and USA and of course India.
Publisher : Westland Books
Price : Rs. 395/-
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