Koral’s first book titledPower of a Common Man : Connecting with Consumers the SRK Way is an academic take on the journey of Shah Rukh Khan through his fans/followers/consumers in the last 25 years and how the actor’s marketing genius intelligently & creatively binds them loyally ever after.

The book explains Consumer Behaviour (a specialisation subject under Marketing Management studies) with Shah Rukh Khan as a case study. The book is targeted at management students, cine-lovers and biz-enthusiasts.

The book has received massive appreciation from academicians and readers in Middle East, Europe and USA and of course India.

Publisher : Westland Books

Price : Rs. 395/-

Link : http://www.amazon.in/Power-Common-Man-Connecting-Consumers/dp/9384030155

Book Reviews :

•    http://www.telegraphindia.com/1140914/jsp/t2/story_18833254.jsp#.VFTPOfmUdqV
•    http://www.khaleejtimes.com/kt-article-display-1.asp?section=diversions&xfile=data%2Fdiversions%2F2014%2Fnovember%2Fdiversions_november2.xml
•    http://kitaab.org/2014/11/02/bollywood-super-star-shahrukh-khan-the-power-of-brand-common-man/
•    http://qz.com/218257/skip-the-mba-and-just-take-a-few-pages-from-shah-rukh-khans-playbook
•    http://thebookworld.org/power-of-a-common-man-connecting-with-consumers-the-srk-way-by-koral-dasgupta/
•    http://www.bookgeeks.in/entries/non-fiction/power-of-common-man-koral-dasgupta-book-review